Nexent Bank announces the launch of the new Avantaj app and the new Card Avantaj Loyalty Program, designed to turn everyday card use into real, tangible rewards for customers.
Starting July 2025, Card Avantaj cardholders will automatically join the new loyalty scheme, with no additional steps needed.
Building on its legacy of simple and accessible payment solutions, Card Avantaj’s new loyalty concept takes the benefits to the next level. With every transaction – whether it’s daily spending, online purchases, instalments, or ATM withdrawals, customers will now earn up to 3% Avantaj Coins, the bank’s new cash-back rewards.
Avantaj – Romania’s most exciting credit card experience, built around your lifestyle
The launch of the loyalty program is matched by a bold step in digital banking: the all-new Avantaj app. Completely redesigned from the ground up, it offers users a best-in-class user experience that rivals the top digital banks in the market.
From managing multiple cards (including virtual ones), splitting transactions into installments, enrolling in Apple Pay or Google Pay, to confirming online payments via 3D Secure push notifications – every feature is built to be intuitive, fast, and seamless.
With a sleek new interface, and instant access to one of the best loyalty programs in the market, the Avantaj app empowers customers to track progress, unlock exclusive rewards, and manage their finances with confidence. It’s more than an upgrade — it’s a leap forward, skyrocketing Card Avantaj into the future of digital banking.
Flexible rewards – designed around you
The rewards can be redeemed easily through the Avantaj app. Customers can convert them into bonuses for shopping at Card Avantaj partner stores. All these new redemption options are designed to adapt every cardholder’s lifestyle and needs giving them control over their loyalty benefits.
Five loyalty tiers, more ways to earn
The program introduces a clear five-tier structure: Starter, Explorer, Insider, Elite, and Ambassador, each unlocking higher earning multipliers and exclusive offers. Customers move up through the loyalty statuses based on the frequency and diversity of their Card Avantaj credit card usage. The more they use it, the more they earn.
In addition, the program includes personalised challenges and digital achievements, adding an element of gamification to make earning rewards more engaging and fun.
A step forward for Card Avantaj and Nexent Bank
“Card Avantaj has always been about empowering customers to stay in control of their own finances, with transparency and real benefits. With the new loyalty program and Avantaj app, we’re reinforcing that promise by delivering a modern digital experience and rewarding everyday choices with everyday benefits,” stated Yakup Çil, Country Manager, Nexent Bank N.V. Amsterdam Bucharest Branch.
This launch comes as the bank has officially been renamed Nexent Bank, a strategic rebranding that reflects the vision of the company to be adaptive, people-focused, and future-ready. The new name, the loyalty offer, and Card Avantaj’s refreshed slogan – “The card that moves with you” – all reflect the same core promise: “The bank designed around you.”
For more details about the program and how to make the most of it, customers can check the Avantaj app or visit www.cardavantaj.ro/loialitate.
About Nexent Bank
Nexent Bank is a European financial institution with operations in seven countries, part of the Nexent Bank N.V. group with a strong retail and corporate banking activity. The bank has been present in Romania since 1993, gradually consolidating its reputation as a provider of reliable financial solutions for individuals and corporations.
As of July 2025, the bank officially became Nexent Bank. This name and visual identity change marks the transition to a unified, clear and modern identity aligned with the group's international network. The unification under the Nexent Bank name signifies a new stage in the Bank's evolution, one that retains its trusted values, but expresses them with greater clarity, digitalization and orientation towards customers' financial needs.
For more information, visit www.nexentbank.ro
