Nexent Bank and Vouchers Depot launch a strategic partnership to convert loyalty points into digital gift cards

Vouchers Depot, the largest provider of digital and multi-brand gift cards in Romania, announces a new partnership with Nexent Bank, a bank focused on innovation and digital experience, the issuer of the Card Avantaj credit card.

Through this collaboration, Card Avantaj customers can turn the points accumulated from their loyalty program into gift cards from premium brands and experiences in Romania and around the world.

The integration between Vouchers Depot and Card Avantaj is achieved through a secure API connection, which allows instant access to a diverse catalog of gift cards, available in digital format, without waiting times and without manual processes.

Thus, Card Avantaj users can redeem loyalty points directly from the Avantaj app, choosing from dozens of options in areas such as shopping, fashion, gastronomy, entertainment, travel, gaming and lifestyle.

"The partnership with Nexent Bank marks an important milestone in the expansion of our B2B2C ecosystem," says Cosmin Lăcătușu, Managing Director, Vouchers Depot. "Through API integration, we provide banking customers with instant access to real rewards, with our digital cards being secure and available anytime, in just seconds."

Why this partnership is important:

• Direct conversion of Avantaj Coins into gift cards, without hidden fees.
• Instant and secure access, thanks to API integration with Vouchers Depot's infrastructure.
• Extensive range of brands – over 50 local and over 800 international partner brands.
• Total flexibility for users, who can choose exactly what they want from the online catalog.

"At Nexent Bank, we believe loyalty is worth more than points in an account. Through the partnership between Card Avantaj and Vouchers Depot, we are giving our customers the freedom to turn those points into real-world experiences, instantly and securely," said Antar Turgay, Retail Banking Director, Nexent Bank.

The project team included:

• From Nexent Bank: Adrian Georgescu – Head of Merchant Relationship Management Department, Georgiana Siclitaru – Head of Credit Cards Product Management Department
• From Vouchers Depot: Cristina Bujor – Digital Gift Cards Manager, Alina Sulugiuc – Partnerships Manager, Mădălina Olteanu – Backoffice Support

Vouchers Depot continues to strengthen its position as a leader in digital rewards solutions, supporting brands and partners across Europe through API technologies, rapid integration and fully automated processes.

About Nexent Bank

Nexent Bank is a European financial institution, present in seven countries, part of the Nexent Bank N.V. group, with a sustained activity in retail and corporate banking. The bank has been present in Romania since 1993, gradually strengthening its reputation as a provider of reliable financial solutions for individuals and corporations.

As of July 2025, the bank officially became Nexent Bank. The change of name and visual identity marks the transition to a unified, clear and modern identity, aligned with the group's international network. The unification under the name Nexent Bank means a new stage in the Bank's evolution, one that preserves the values of trust, but expresses them with more clarity, digitalization and orientation towards the financial needs of customers.

Card Avantaj holds a special place in our story, twenty years ago, this brand introduced for the first time in Romania, a zero-interest payment instrument that was easy to understand and easy to use.

For more information, visit www.nexentbank.ro.

About Vouchers Depot

VouchersDepot.com is an international platform dedicated to automating the purchase and distribution of digital gift cards, both in the B2B environment for companies interested in rewarding their customers, partners and employees, and in the B2C environment for end customers who want to purchase digital gift cards. The company is licensed in the administration of companies' gift card programs, through issuance and distribution, with online and offline redemption.

VouchersDepot.com integrates the most prestigious brands and retailers in Europe, offering a wide range of options for all types of budgets. The company is owned by the direct marketing services integrator Mediapost Hit Mail (100% owned by the French Post) which has been present in the Romanian market for 28 years and had, together with its 4 subsidiaries in Romania and 2 in Bulgaria, a turnover of 60 million euros in 2024. The company provides its customers with logistics for consumer promotions, loyalty clubs, logistics for e-commerce and POS materials, marketing automation solutions, as well as multi-channel communication solutions through call center, SMS, RCS, WhatsApp, chat and email.